Different sites require different looks, use different tools, sell different things, in different ways. Determining what look, what tools and what ways to sell is a difficult process and needs to be refined using data gathered from what your customers are telling you, either in communications or via their actions.
Our portfolio contains some of the projects we have worked on. They are all different. Some sell products, some information and some just promote an idea. Each is constantly being updated to make it more effective, using the information gathered to present itself in a format more pleasing to the viewers the site is striving to reach.
This is what a website should do, grow and change with the customer, allow customer likes and dislikes to drive the look, the feel and methods of the site. Ensure that your site does this. Do not let it stagnate, let it grow. Your end results will tell the tale whether it is growing with your customers or not.
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